Your van is a mobile advertising hoarding for your business, but are you making the most of it?
Poor livery can damage your business’s credibility in the eyes of customers and potential clients. And research suggests that more than 3000 people an hour see a sign-written vehicle operating in a busy area.
So how can you ensure your van signwriting is doing a good job in raising your company’s identity, boosting your marketplace profile and generating a significant number of inquiries?
There are some golden rules you can follow to guarantee your vehicle graphics stand out.
- Be sure that the text is clear and easily readable. Too much small text is difficult to read, particularly while a vehicle is on the move.
- The number of ‘contact points’ within the graphic should be kept to a minimum. Most people reading will also be on the move, so an easy-to-remember response number or address is paramount.
- The back of the van is the the best place for text as information about you business can be read by those behind.
- Avoid including too much information or clutter within the graphic. It’s difficult to read and could be a serious distraction for other drivers.
- Less is more: text should be contained within a 15% margin from the sides of the working area, such as a van’s ‘box’ or doors.
- Complicated designs that can present difficulties in matching reprints if a vehicle is damaged are best avoided.
- Most marketing designs require vibrant colours with vivid contrasts; so don’t use dark colours on dark vehicles.
- Ensure the correct vinyl is used for the job required. This depends on how the vehicle is used, the recess depth of the panels to which the livery is being applied and how long the graphics are expected to remain on the vehicle.
- When it comes to choosing a graphics company, while competitive price is important, but so is value for money. The vehicle wrapping and graphics industry is unregulated so visit potential suppliers, analyse their work and, if possible, speak to existing customers.
Striking imagery means colourful creative artwork and photos, but the result should not be a cluttered vehicle wrap that is difficult to read.
Equally, costs need to be very carefully analysed. Not just the initial cost, but repair costs if a vehicle carrying a wrapping or livery is involved in a crash and removal costs at de-fleet time.